How to Use Email Marketing to Increase Your Business Profits ...

An email list is a vital tool for any type of business. No matter what field you are in, from selling industrial products to selling ad clicks on a website, there are two factors which can make the difference between making a huge profit or going out of business ? the ability to create repeat customers and maintaining effective lead follow-up.

Businesses sink many thousands of dollars into advertising every year yet rarely have a method to track that advertising to see how well it worked. Brick and mortar businesses use the Yellow Pages, newspaper ads, radio and television advertising, along with websites and the costs of promoting them. A great deal of money goes into drawing the attention of potential customers to each business. Even purely online business owners such as website publishers and affiliate marketers spend money and time driving traffic to their websites. Most of these businesses frequently ignore one of the easiest and most inexpensive methods for making a profit from all this advertising. That method is email marketing.

Effective email marketing is not the same as direct mail marketing where you purchase a list of names and addresses and bombard them with mail. Email marketing has two huge advantages over direct mail marketing. Email is very inexpensive and it also allows you to have customers choose for themselves whether to receive your emails. You aren?t just blindly sending mail to someone who might have expressed an interest in some product related to your field. With a direct mail list, that is exactly what you are, in fact, doing. With email, customers and potential customers ?opt-in? to receive your messages.

An email list is vital to maintaining a relationship with customers over time, or building trust with a potential new customer. Most businesses do a very poor job keeping in contact with people who have already purchased goods or services from them. A satisfied customer is the very best source there is for new sales and new customer referrals. Keeping a customer is infinitely less difficult than attracting that customer in the first place.

In addition, an email list simplifies the task of following up on potential customers who have expressed an interest in purchasing. With vast amounts of information at their fingertips online, potential customers today often spend extra time thinking over whether to make that purchase or not. When interested customers opt-in to a business?s email list, the business has the opportunity to educate them over time and be easy for the customer to find once they decide to make a purchase.

A huge percentage of the public now uses smart phones, tablet PCs and laptop computers to check their email throughout the day. This makes email marketing more effective than it has ever been. No longer do people check email only once a day. If they receive and email from a business they are interested in, they usually see the email right away.

One of the most useful features of using email marketing to follow up on customers and leads is that the results are much easier to measure than traditional forms of marketing. Modern email marketing companies make tracking open rates, clicks and sales from email very easy. A business no longer has to guess how well a promotion is doing at bringing in business.

Email marketing can be one of the most effective, easily measured, and least expensive marketing methods for any type of business. In today?s tough economy, every business has to make tough choices on how best to spend their advertising dollars. Without marketing, no business can survive. Building an email marketing list has become vital for every business today.

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Source: http://www.internetmarketingwebsites.com/how-to-use-email-marketing-to-increase-your-business-profits

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