Audio is a valuable marketing tool that should be in your practice?s marketing tool box.? Why?? Because next to hearing you speak in person, there?s nothing more effective than audio.?One of the best ways to get your message out is through creating audio content. When you consistently deliver the message of your practice in your voice, you gain credibility and you give your audience (aka target market) the opportunity to know, like and trust you ? which helps you get more clients.
If you would like to listen to this post instead, here is the audio version:
Now, I have to let you know that I am very biased in favor of audio.? I fell in love with it several years ago- and I fell hard!? So much so that I set up my own in-home recording studio and even ran an internet radio station for several years (I?m a hands-on person and I LOVE tools of all sorts!)? BUT you don?t have to have an in-home studio to create audio.? All you need is great content and a telephone or a microphone that plugs right into your computer.? When I am not using my in-home recording studio, I use Audio Acrobat which is a fantastic service.
7 benefits of using audio to market your practice
Audio?
- positions you as an expert with your target market
- positions you as?a leader?in your industry
- builds credibility ? as your audience listens to your voice and your words, the trust in you begins to grow
- increases exposure and enables you to reach a wider audience - as you post audio in different places (e.g. iTunes, social media more people learn about you)
- leverages your time and your efforts ? e.g., you can re-purpose written content into audio
- enables you to create a targeted, benefits-driven message to your audience
- is completely time-shiftable ? i.e., it can be listened to any time, anywhere
7 ways you can use audio:
- Have informational audios on your website in addition to articles.? Choose a topic that matches the needs and wants of your target market and give tips or solutions in your audio
- Record your signature talk and offer it as a free taste of your expertise
- Use audio for your opt-in offer on your website
- Use audio as an ?audition? for speaking engagements
- Host teleseminars and teleclasses ? free or paid
- Give an expert interview ? Write out some questions you would like to be asked in your area of expertise. Then ask a colleague or friend with a good speaking voice to record the interview with you. Don?t make this recording a hard sell of your business. (Of course, your URL can be announced in your introduction and at the end and it can be printed onto the CD.) Instead, use this interview to really showcase your expertise and establish your credibility.
- Interview experts ? Record interviews with experts that can provide great, expert information for your target audience. You can post these on your site as freebies or bundle several together and create a product that is a great opt-in offer.
Note:? Make sure to always include your website URL when you give your contact information in the audio.
Action Step to use audio
If you are just getting started, familiarize yourself with how to record audio on your computer or sign up for a free trial of Audio Acrobat.? Find content that isn?t too long and record your first audio.? Post it on your blog and share it on social media.? Look over your articles, blog posts, etc. and see what is content that would make a good audio.
Once you get more experienced, consider hosting regular teleclasses that provides great content and serve to launch new products and services you create.? A free teleclass is a tried and true way to get prospects into your marketing funnel.
P.S.??I can help you design a marketing plan that is right for your practice ? including the strategy of creating audio. ?Sign up for one of my coaching and consulting packages today!
Here again is the audio version of this post:
?
?2012
Kate Sanner
Creator of & Coach and Consultant at KateSanner.com
A Division of Vivacity?
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