How To Use Facebook Search

In the end, the difference is best explained by where you end up. With Google, you end up on a non-Google website, but with Facebook Graph search, you stay within the social network. That's because Google steers you to links, whereas Facebook steers you toward digital friends' interests and posts. When you search for "dog" on Google, for instance, the search engine will present you with the links that are ranked highest by its Page?Rank algorithm, which favors sites that are linked to by many sites that are, in turn, linked to by many other sites. So, for instance, the Wikipedia entry about dogs shows up first, followed by the Discovery Channel's Dog Breed Selector. If you have search personalization turned on, Google will also tailor search results based on your previous searches. To turn that off, disable search history in Google's settings.

With Facebook's Graph search, you're better off using a more natural phrase?instead of "dog," you'd type something such as "friends who like Yorkies." The results are based on the notion that, because you share the same interests as your friends, the information you want about dogs lies in their posts, photos, and profile entries. As with personalized Google results, those from the Facebook Graph vary for each person. But instead of depending just on what the user has searched for in the past?yes, Facebook also keeps track?the results vary based on who a user's friends are and what they "like." What's more, your friends' search results might be based, in part, on your Facebook info. The notion is that the common interests that bind friends together also bind the right kinds of information together. That means staying within a self-selected group, and, for the most part, staying right where Facebook wants you?on Facebook. (If your Facebook network doesn't have what you're looking for, Facebook will give you Bing links instead.)

Source: http://www.popularmechanics.com/technology/how-to/tips/how-to-use-facebook-search-15456234?src=rss

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